In February of 1963, Ivan Roach and Oscar Webb opened R&W T.V. and Appliances in the garage at Ivan’s residence in South Litchfield. The small store sold televisions, electronics, and a limited selection of home appliances. Ivan’s son, Jeffrey joined the business in 1973 as a partner and service manger.
During the next few decades, the team focused on providing best in industry service and sales at competitive prices. In 1991, Jeff’s wife Barbara joined the team to help on the sales side of the business. After Ivan’s passing in 1992, Barbara became the full time sales partner.
In 1994, Jeff built a 3600 square foot store on Old Route 66. In 2000 he signed on to became an exclusive Maytag Home Appliance Center and changed the name to Roach’s Direct Maytag Home Appliance Center.
Jeff and Barb are the parents of 5 sons and all have worked in some capacity with the business over the years. Their son, Christopher, started working at the business while in high school, continuing his education at Lincolnland Community College. He attended the Maytag factory training in Newton, IA earning his certification. His continuing education, experience, and vast knowledge of the products ensures that Chris can provide the quality service we want for our customers.
Come in and meet us. We’d love to get to know you!
